V: Start by creating the VISION for your content and brand. WHY are you creating content in the first place and who do you want to become as a result. Example: We want to become the most trusted and transparent brand in our industry. This sets the stage for everything to come and helps you stay focused on the bigger vision and mission, not just a certain follower count or number of likes.

1. Gather customer insights until you have a DEEP understanding of who your customer is, what they struggle with, what they care about, where they hang out, and what questions they have. You’ll use that knowledge to create content that addresses those things in your own unique voice and style, and with your own unique perspective and POV.
2. Choose your content medium and location. What type of content will you create (Video, audio, text, picture) and where will you distribute it?
3. Create your process for content creation and distribution (This will allow you to stay consistent and maintain high quality content)
4. Track performance, improve, and repeat the V4 model