A Video Editor takes raw video files and turns them into ready to be posted video content for the channels you’re posting on. This includes captions, animations, motion graphics, trimming, titles, rotoscoping (Green screen), etc. Our editors are also designers so they can create graphics and other forms of designs for you too. They are not marketers though, so they do not specialize in how to ensure your content performs. That would fall under someone like myself or the content manager (See below)
Steal the V4 Content Strategy model we created for you!
V: Start by creating the VISION for your content and brand. WHY are you creating content in the first place and who do you want to become as a result. Example: We want to become the most trusted and transparent brand in our industry. This sets the stage for everything to come and helps you stay focused on the bigger vision and mission, not just a certain follower count or number of likes.
Gather customer insights until you have a DEEP understanding of who your customer is, what they struggle with, what they care about, where they hang out, and what questions they have. You’ll use that knowledge to create content that addresses those things in your own unique voice and style, and with your own unique perspective and POV.
Choose your content medium and location. What type of content will you create (Video, audio, text, picture) and where will you distribute it?
Create your process for content creation and distribution (This will allow you to stay consistent and maintain high quality content)
Track performance, improve, and repeat the V4 model
You’ll see from the testimonials, many of our customers win new business in the first 90 days of working together. However, we are building a BRAND here and this is a long term game, so results may vary. I would not judge success on the revenue you do or do not generate in the first 90 days, but rather strategic milestones/KPIs along the way, that lead to inbound leads, customers, and revenue.
WHAT IF YOU WANT TO CREATE CONTENT BUT YOU FEAR BEING ON CAMERA?
We have worked with dozens and dozens of companies and hundreds of people to overcome this exact issue. It’s normal. I can tell you firsthand, the easiest way to move past this is being confident in your strategy/vision, having someone help you through the execution, (Potentially record with you if needed) and then you’ve just gotta just stop thinking and start doing! 😊