Here are the top 5 video strategies on planet earth right now!

And all of them are simple, actionable, and crazy effective!

I've personally tested all of these strategies the past several years and watched them drive remarkable results.

So here we go!

Strategy 1: The Pro Live Strategy

What you do is set up a live recurring event – it could be once a week or biweekly. Your event is usually virtual, for logistical reasons, but you can get creative with in-person sessions if that's feasible. Using platforms like Zoom, you talk for 15 to 20 minutes about a core, broad-topic that you break down into key points.

These topics should be relevant, engaging, and valuable to your target audience.

At the end you do a Q&A segment where you interact with your live audience. As you speak, your smartphone records the entire session. After the event, you've got a long-form video for YouTube, website content, or even a podcast episode. You can extract four to five short clips from the initial 15-20 minutes. Plus, you can generate blogs, newsletters, text, and picture posts from the Q&A section using AI or tools like ChatGPT.

Strategy 2: The Client Multiplication Video Strategy

Schedule video meetings with five to ten clients – your best, newcomers, and even those who've gone stagnant.

Record these meetings.

Begin by seeking feedback, testimonials, and ways to improve.

Capture video testimonials that you can use on LinkedIn, your website, and other platforms.

Discover what content they consume and what they want to consume to improve your content strategy.

Create your own video content based on these client success stories. Share their transformations and make them the heroes in the story.

The key is to turn these stories into engaging content. Don't just present reviews; narrate a compelling journey, highlighting the starting point, challenges faced, and the ultimate success

And as you do this….ASK FOR REFERRALS :)

Strategy 3: The Edutainment Video Series Strategy

Start by identifying the top three pain points, challenges, or questions your customers frequently ask. Then, create content that addresses these problems while keeping your audience entertained.

There are various creative formats you can use, like real-life scenario skits, personification videos, or content inspired by pop culture. The key here is to ensure that each video stands on its own while contributing to the overall series. Test and try different themes to see what resonates best with your audience before diving in headfirst.

Remember, good edutainment videos tap into emotions, shift perspectives, and teach, positioning you as a trusted guide who can solve problems.

Strategy 4: The Video Content Library Strategy

Create one long-form video every week or biweekly, and then set up a content library section on your website. This video also becomes a YouTube upload, complete with a thumbnail. Use transcription tools like Descript to quickly generate the text (Transcription). This blog can accompany the video and thumbnail in your content library.

The real beauty of this strategy is the micro content you can derive from it. Transform the video into short clips, text posts, and picture posts.

The possibilities are nearly endless, creating a self-sustaining video content machine for your business.

Strategy 5: The Q&A Video Strategy

I used it in THIS video and copy :) Go back and look 😎

And there you have it, five actionable video content strategies that can help your business and brand grow!

Now, it's your turn to take action!

Send me a message and let me know which one you’ll be implementing!