FREQUENTLY ASKED QUESTIONS

HOW DO I TRANSITION FROM A MARKETING AGENCY TO IN-HOUSE CONTENT MARKETING?

It all starts with the decision and desire to want to bring your content in house and start truly owning the brand.

From there, we need to decide what will be done internally, and what will be left to outsource. For example, we don’t design or run our own website, but we do control what goes on there, the content, etc. On the flip side, we do have our own internal content team that does 100% of our content from start to finish.

Either way, transitioning from a marketing agency to in-house content marketing requires a clear plan, the right talent, and effective training. Our service guides you through this process, helping you assemble, train, and coach a content team that takes control of your brand's voice and marketing efforts.

HOW CAN I BUILD AN INTERNAL CONTENT MARKETING TEAM FOR MY B2B COMPANY?

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Building an internal content marketing team involves identifying key roles, determining what type of roles they will be (W-2, 1099, etc.), hiring skilled individuals, and providing them with the right training and resources.

This is something we would determine upon working together. For some companies, it’s a team of 2-3 people (Including the Founder). For others, it’s a team of 4–6. Our internal content team is 5 people. Me (Founder), 2 video editors, 1 content manager, and 1 podcast producer/editor. We also have internal employees that help us film too (Amongst other job duties).

WHAT ARE THE BEST DIY MARKETING SOLUTIONS FOR B2B COMPANIES?

View Answer

The good thing about doing content marketing today is you only need a few things to get started: A smartphone, wireless (Or corded) mic and a video editing solution.

Other than that, it comes down to strategy, process, and how good you are at actually making the content itself. You can hire an expert to help you expedite your results or you can also check out our YouTube channel and short form content for DIY strategies, tactics, and frameworks.

HOW DO I CREATE AN EFFECTIVE MULTI-CHANNEL VIDEO CONTENT STRATEGY?

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Creating an effective multi-channel video content strategy requires a clear understanding of your brand message, target audience, and the platforms that best engage them. We look at OFF social opportunities (Email, website, podcast, etc.) and well as ON social opportunities (LinkedIn, YouTube, TikTok, etc.). Here we would develop your content pillars, formats, style, and weekly content cadence, along with the workflow and automation to be able to execute consistently and effectively. We want to make sure that video acts as a 24-7 brand builder and sales rep for your business. To do this, we’ll have video at every stage of the buyer journey.

WHAT ARE THE BENEFITS OF IN-HOUSE VS. OUTSOURCED CONTENT MARKETING?

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In-house content marketing allows you to maintain control over your brand voice and create more authentic and higher performing content. Unlike outsourcing, an internal team understands your business's unique voice and can quickly adapt to changes, ensuring content is timely and relevant.

HOW DO I TRAIN MY TEAM FOR DIY VIDEO MARKETING AND CONTENT CREATION?

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Training your team for DIY video marketing involves teaching them the fundamentals of content creation, video production, and platform specific mastery.

With 24-7 access to the Impaxs Training Center and our structured coaching sessions, we provide your team with advanced frameworks and ongoing support to become experts in video content creation and social media marketing.

WHAT KIND OF RESULTS CAN WE EXPECT FROM YOUR CO-PILOT PROGRAM?

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You can expect to see an increase in inbound leads, a shortened sales cycle, and a stronger overall brand presence. We measure success every step of the way as we help you build out a high-performing (Internal) content team that can help you achieve this. We’ve worked with dozens and dozens of B2B companies to help them achieve this, feel free to check out our recommendations section to hear from some of them!

WHAT HAPPENS IF WE DON'T SEE THE DESIRED RESULTS AFTER A FEW MONTHS?

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Our approach is results-oriented, and we work closely with you to continually optimize your strategy.

We provide regular reviews and feedback to ensure your content is aligned with your goals. If you don't see the desired results, we will pivot and adjust the strategy to get back on track. Our commitment is to ensure your success. And if for some reason you are not happy with the service you are receiving, there is an option for you to end the engagement.

WHY DO YOU REQUIRE A 3, 6, OR 12-MONTH COMMITMENT?

View Answer

Building an internal content team and developing a results-driven video content strategy takes time. The 3, 6, or 12-month commitment allows us to implement our framework effectively, hire the right people, train your team, and ensure we achieve sustainable, long-term results. This commitment ensures we can provide the level of support and coaching necessary to make a significant impact on your business.

HOW DOES THIS SERVICE DIFFER FROM HIRING A MARKETING AGENCY?

View Answer

Unlike traditional marketing agencies that create content for you, our service focuses on empowering you to build and develop an internal content team.

This allows you to take control of your brand’s voice and create content that resonates authentically with your audience. Our approach ensures faster content creation, better alignment with your brand, and a more cost-effective long-term strategy that drives consistent results.

HOW DO I TRANSITION FROM A MARKETING AGENCY TO IN-HOUSE CONTENT MARKETING?

HOW CAN I BUILD AN INTERNAL CONTENT MARKETING TEAM FOR MY B2B COMPANY?

WHAT ARE THE BEST DIY MARKETING SOLUTIONS FOR B2B COMPANIES?

HOW DO I CREATE AN EFFECTIVE MULTI-CHANNEL VIDEO CONTENT STRATEGY?

WHAT ARE THE BENEFITS OF IN-HOUSE VS. OUTSOURCED CONTENT MARKETING?

HOW DO I TRAIN MY TEAM FOR DIY VIDEO MARKETING AND CONTENT CREATION?

WHAT KIND OF RESULTS CAN WE EXPECT FROM YOUR CO-PILOT PROGRAM?

WHAT HAPPENS IF WE DON'T SEE THE DESIRED RESULTS AFTER A FEW MONTHS?

WHY DO YOU REQUIRE A 3, 6, OR 12-MONTH COMMITMENT?

HOW DOES THIS SERVICE DIFFER FROM HIRING A MARKETING AGENCY?

ADDITIONAL DAILY CONTENT YOU MIGHT FIND USEFUL!

HOW WE WORK WITH CLIENTS, THE BEHIND THE SCENES!

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