From day one, we go on a swift and strategic journey spanning several phases: from 0 to 30 days, 30 to 60 days, 60 to 90 days, and further up to 120 days and beyond. Yes, you heard that right—days, not months or years! Our approach is proactive and quick.
Our primary aim is to ensure that within the first 90 days—at a minimum—you're securing meetings with potential clients. In the best-case scenario, within the same timeframe, you'll be enhancing your pipeline, securing new deals, and onboarding new clients, thereby boosting your business's revenue. It's important to note, however, that results can vary based on your specific sales cycle, customer base, and the offerings you provide.
What exactly do we focus on in our strategy?
Our strategy revolves around two key tactics: inbound and outbound marketing. Inbound marketing involves crafting high-quality content that resonates with your target audience, addressing their needs, pain points, desires, and insecurities. This approach is designed to foster trust, credibility, and likability, encouraging potential clients to initiate contact—be it through a phone call or a demo.
On the other hand, our outbound strategy, which we could term as 'warm outbound' or 'social selling,' is particularly effective on platforms like LinkedIn. Here, we leverage engagement from your content, views on your profile, and interactions on potential clients' content to rapidly secure meetings with your ideal clients, often within the first 30 days.
Implementation and Execution:
As we progress through each phase—zero to 30 days, 30 to 60 days, and so on—we meticulously implement and check off essential actions:
Clarifying your branding and messaging.
Implementing the video sales representative strategy.
Generating compelling content consistently, whether it's three, five, or ten times a week.
Hiring and training key personnel such as video editors or content directors.
Each completed action is a step towards creating a robust pathway to conversions. This might include developing a lead magnet or establishing your content ecosystem, among other strategic actions. These are tangible accomplishments we can confidently check off our list.
Measuring Results:
Post-implementation, our focus shifts to tracking both quantitative and qualitative metrics. We evaluate the feedback from potential customers regarding your content, and monitor metrics such as impressions, likes, comments, inbound leads, and ultimately, the expansion of your client base and revenue. Having a background in B2B sales, I prioritize results from a sales perspective, focusing less on traditional marketing metrics like clicks or downloads and more on tangible business outcomes like revenue generation.
No, our primary focus is not on directly editing and posting your content. Instead, our goal is to empower your team to handle these tasks internally. Whether you already have someone on your marketing team—a social media manager, a content director, or another role—we are here to enhance their skills and transform them into powerhouses who can efficiently manage and execute all your content needs.
If you currently don't have someone in-house for these roles, don't worry. We assist you in the recruitment process, whether you're looking to hire locally or tap into the global talent pool, thanks to the advantages of talent abroad.
Generally, we don't edit videos. However, there are exceptions. Example: Recently we edited seven long-form videos for a client because they were critical, buyer-ready videos intended for the bottom of the sales funnel. Their regular video editor was overwhelmed with other tasks, and to prevent any delays in their social media postings, we offered the temporary services of our internal team of video editors.
This exception underscores our commitment to our clients. We are deeply invested in your success, and your success is our success. While our main aim is to equip you to manage content independently, we're always ready to step in and provide support when you're in a bind. Whether it's content ideation, creation, or post-production, if you find yourself needing extra help, we're here to ensure you never miss a beat.
The process begins immediately upon signing up. You will receive an automated email containing a brief survey. This survey is crucial as it covers your goals and objectives with us and gathers essential background information about your business, customers, and offerings. This allows us to begin making an impactful contribution right away.
Next, we schedule a kickoff meeting, typically within a few business days of your signup. One of the first topics we tackle in this meeting, apart from your goals and objectives, is what we refer to as the "SPACE" process.
What is the SPACE process?
SPACE is an acronym that stands for Strategy, Process, Team, Content fundamentals, and Execution. It’s a comprehensive approach designed to:
This structured process ensures that every aspect of your content strategy is aligned with your business objectives and is executed effectively to yield the best results.
The time investment required can vary depending on your team's size and the level of support you have. Naturally, having more support staff can alleviate your workload as they handle more tasks.
Additionally, the extent of your time commitment is influenced by the level of service and involvement you choose from our offerings. Our more comprehensive packages mean we take on more responsibilities, reducing the burden on you.
However, to provide a straightforward answer, a minimum commitment of at least two hours per week is essential. This time should be spent creating, documenting content, actively participating in content creation, and collaborating with us and your team. If investing this minimum amount of time seems daunting, it might indicate a broader issue with allocating resources towards business growth.
To make this process more manageable and efficient, we focus on three key areas:
These strategies are designed not only to minimize the time you need to commit but also to enhance the overall quality and impact of your content efforts.
Absolutely! LinkedIn represents one of the most significant opportunities for your business, and we prioritize developing a robust LinkedIn strategy quickly.
Our approach to LinkedIn can be divided into three essential components, each designed to help you win clients and build a solid brand presence:
By addressing these three areas, we ensure that your LinkedIn strategy is comprehensive and capable of achieving significant results for your business.
Impaxs is tailored for seven to eight-figure service-based B2B companies looking to elevate their brand and enhance their marketing strategies. A staffing and recruiting company is an excellent example of our ideal client profile.
Our services are best suited for companies that either already have a content or marketing team—this could be as small as one or two people—or are at minimum willing to hire and build a dedicated content team. Importantly, it’s not necessary for these team members to be in-house W2 employees; leveraging global talent is a viable and encouraged option.
A critical requirement for our clients is leadership involvement: the CEO, founder, or owner must be committed to becoming a key person of influence within their industry. They should be willing to lead by example, particularly in content creation and video engagement. This leadership and visibility are crucial for maximizing the impact of our strategies.
Impaxs is generally not the right fit for several types of businesses and individuals:
We've put together a video on how we work with clients to drive revenue with smartphone videos.
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