Frequently Asked Questions

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Impaxs Marketing

1. What does Impaxs Marketing actually do?

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Impaxs Marketing helps 7–8 figure B2B companies build in-house content teams that drive demand, generate leads, and grow revenue—using our proven Brand5 Content System. We replace the need for external marketing agencies by training your team to produce high-performing video and social content that converts.

2. Why is building an in-house content team better than hiring a marketing agency?

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Building an in-house content team gives you full control over your brand, faster turnaround, and more authentic content. Unlike agencies, your internal team deeply understands your business, audience, and voice—leading to content that actually drives trust, leads, and long-term growth.

3. What is the Own The Brand Content System™?

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It’s a five-phase framework for scaling a B2B brand through content. It includes: brand messaging and POV, content strategy, content team buildout, team training, and ongoing scaling through organic and paid channels—powered by automation, AI, and proven systems.

4. How do I know if this is the right fit for my company?

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If you're a 7–8 figure B2B service company that wants to generate more leads through content, take control of your brand, and stop relying on outsourced marketing—then you're likely a perfect fit. We work best with growth-minded CEOs and founders who want long-term impact, not short-term hacks.

5. What kind of results can I expect?

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Our clients consistently report: 

 • Increased inbound leads and booked meetings 

 • More brand awareness and trust in the market 

 • High-performing video content (millions of impressions) 

 • A fully operational in-house content system in 90 days 

 • Faster deal cycles due to pre-sold, content-educated buyers

6. How long does it take to build and launch an in-house content team?

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Most clients are producing high-quality content and seeing traction within the first 30–60 days. Within 90 days, your internal team is typically up and running with content workflows, automations, and AI support—fully equipped to scale brand and demand without agency dependence.

7. Do you help us hire and train the content team?

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Yes. We help you define the right roles, source and vet candidates, and fully train them in content production, copywriting, editing, AI tools, and performance tracking. We don’t just build the team—we coach them into high-performing content creators.

8. Can you still help if we already have a marketing team?

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Absolutely. We regularly partner with internal marketing or sales teams to install our system, refine strategy, and upskill existing team members. Our process works alongside your current structure to fill the gaps and maximize performance—without disrupting your operations.

9. What platforms do you create content strategies for?

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We build multi-channel strategies across LinkedIn, YouTube, TikTok, podcasts, email, your website, and paid ads. We focus on channels where your buyers already are—and tailor your content system to work together like a connected value engine, not a disconnected set of posts.

10. How do you measure success with content and brand?

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We track three core metrics:

 • Engagement & visibility (views, impressions, shares)

 • Buyer intent signals (profile views, DMs, newsletter signups, site visits)

 • Business impact (booked meetings, pipeline revenue, client acquisition)

 All performance is reviewed with your team, with clear reporting and optimization baked into the process.

11. What’s the time commitment from leadership?

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We ask for about 2 hours per week from the CEO/Founder for content creation. This can be done weekly or batched (e.g. 4 hours every two weeks). That content fuels the brand and drives business growth. We aim for 3 high-quality LinkedIn posts weekly to start, with the goal of scaling to 5.

12. How much daily engagement is required?

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Just 15–20 minutes a day. That’s all it takes to follow up with new connections, respond to comments and DMs, and act on warm leads. We give your team a proven script to make this low-lift habit book real meetings consistently.

13. What tools and roles are required?

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We keep the system lean and effective. You’ll need:

  • A free Trello account
  • A ChatGPT account
  • A Zapier account
  • A full-time video editor (Typically offshore)
  • A content coordinator or SMM to manage Trello, light copy editing, and delivery

 We handle setup, onboarding, and coaching so your team hits the ground running.

14. What do your most successful clients have in common?

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Our highest-performing clients share five traits:

  • They have a dedicated content coordinator/director/manager (ideally on-site).
  • Their CEO/founder is involved in content.
  • They hire a low-cost, high-skill video editor abroad (We source and train them).
  • They bring a strong POV to the market—we help sharpen it.
  • They post consistently, 4–5 days a week.

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