YOUR VIDEO CONTENT SHOULD BE A 24-7 SALES REP FOR YOUR BUSINESS

WE HELP B2B COMPANIES BUILD WORLD CLASS BRANDS AND ATTRACT THEIR DREAM CLIENTS THROUGH VIDEO CONTENT
Impaxs Marketing
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Are any of the following holding you back from growing your business?

LACK OF A PROVEN CONTENT STRATEGY

There is no road map to success so you end up wasting time, money, and energy on various marketing efforts that produce little to no results

YOUR CONTENT IS INEFFECTIVE AND NOT GENERATING REAL REVENUE 

You occasionally post content but it’s mostly ineffective and you can’t really point to revenue as a direct result of it

YOUR BRAND IS NOT POSITIONED HOW IT SHOULD BE

Your company is unique, yet your online brand looks very similar to all of the other competitors, making it hard for potential clients to see how your different

LACK OF CONTENT SYSTEMS AND PROCESSES

You’d love to be creating content consistently, but the process seems too time consuming and messy

HERE'S HOW THE IMPAXS TEAM CAN HELP

CONTENT STRATEGY, TRAINING & COACHING

  • We’ll develop a custom content strategy for your business. You’ll know exactly what you need to do in order to achieve maximum results
  • Your team will be well-trained and well-coached to ensure your content efforts produce real business results and revenue
  • Great option for companies that want to build an internal content team but need the training and coaching to ensure they do it right
  • Download the offer sheet here

PRICING/SIGN UP LEARN MORE

VIDEO EDITING SERVICES

  • We’ll develop a custom content strategy for your business. You’ll know exactly what you need to do in order to achieve maximum results.
  • You’ll have a highly trained video editor assigned to you day one, helping you and your team create dynamic video content.
  • On average, our clients save 30-40% by leveraging our talent as opposed to hiring internally.
  • Download the offer sheet here.

PRICING/SIGN UP LEARN MORE

FREE RESOURCES & TRAININGS

  • Not ready to book a call and talk to us just yet? No problem, head on over our content library that we’ve set up specifically for you!
  • We give away alot of great strategies, tactics, and techniques for free
  • All pieces of content are in both video and written format.

CHECK OUT THE CONTENT LIBRARY
<b>THE MILLION DOLLAR CONTENT STRATEGY</b>

THE MILLION DOLLAR CONTENT STRATEGY

<div><b>THE ULTIMATE LINKEDIN STRATEGY</b></div>

THE ULTIMATE LINKEDIN STRATEGY

<div><b>VIDEO EQUIPMENT 101<br><br></b></div>

VIDEO EQUIPMENT 101

CLIENT RECOMMENDATIONS AND TESTIMONIALS

I started working with Alex in late 2022 when I hit a content road block and was burnt out. After consuming Alex's content for months and watching his commitment, showing up every day and his powerful messages about video I had to book a call to see what he was all about.
You have certain people in your life which change the course of your journey, and Alex did that by steering me into the right direction with my content. He instilled accountability, showing up every day and putting out good content and videos.
He's pushed me past my comfort zone as a mentor/coach and continues to crack the whip in a good way when necessary. If you're not willing to put the work in that Alex provides, then you're not committed. If you follow his steps you will succeed, Just do it and sign up you won't be sorry..
-ANDREW BROWN (FOUNDER AND CEO OF TOOLFETCH)

Impaxs Marketing

Since I’ve been working with Alex, I’ve probably gained at least 3 or 4 new customers in that time, and one of them was almost a 6-figure deal! The videos not only help me generate new leads and customers, but it also helps me convert the prospects in my pipeline because I’m always in their feed! I've also saved a ton of time by outsourcing the video editing to Alex and his team!

-MIKE FARBER (FOUNDER AND CEO OF THE ROI SHOP)

Impaxs Marketing
If you want more customers, investors, and an elevated image, keep reading. It is accurate to say that Alex can and will change the trajectory of your company for the best. I hired Alex to assist us with creating content and improving the market position of our company. Alex is a one-stop shop for your entire marketing and content needs. The team at Impaxs is creative, innovative, and fast. Alex is results orientated and delivers success with rapid growth. His combination of creativity, structure, and professionalism is scarce. We will continue to use Alex as the results speak for themselves. Alex delivered new customers, investment interest, and a new voice to our industry. Alex is our first call when we need to reach the market. He is an absolute pro, easy to work with, has fresh new ideas, and is flexible. It will make you wonder why you didn't call him earlier.
-ROBERT BOLEN (CEO AT BUNCH)
Impaxs Marketing

I have had the pleasure to work with Alex and his team on the video content for my recruitment-talent-focused podcast, #thePOZcast for the past year or so. To say he is talented would be an understatement. The level of creativity, work-ethic and client-focus is unmatched. He has the unique ability to listen, collaborate and innovate to take your ideas and content to the next level. I put my full support behind Alex and look forward to continuing to work together. He and his team will make any business better and resonate with clients and customers alike.
-ADAM POSNER (FOUNDER AND PRESIDENT OF NHP TALENT GROUP)

Impaxs Marketing

Alex is an awesome partner for our video and content needs. His ability to deliver quality video in a timely manner makes me confident we will always use Alex. His combination of creative and professionalism are rare.
-STEVEN SCHMITT (CRO AT SELLX)

Impaxs Marketing

Alex truly is a video content creating genius! He has a rare ability to engage, entertain and educate his audience in less than 3 minutes with his weekly LinkedIn video content! In a sea of coaches and consultants on the platform, Alex truly is one of the good guys. He has a true passion for what he does and it shines through in his value based approach to business and life. He really is a master at his craft
-RAVI RAJANI (FOUNDER OF RAVI RAJANI CONSULTING)

Impaxs Marketing

Alex is a creative mastermind. He understands the "creator" experience top to bottom. From prepping your mindset, to maximizing post production in innovative ways - This guy primes people for elite performance no matter where you are at in the process. 111% recommended
-TRAVIS LACHNER 
(CEO AT BEAST NODE)

Impaxs Marketing

Alex is a beast when it comes to Unleading the Creative! He helped me gain clarity aorund a content strategy for our business that is strategic, but most importantly consistent. We have won business as a direct result of some of the strategies Alex and I devised together and I'm so grateful for his expertise. If you are looking for a thoughtful partner who is setting the pace in the creative/video/digital marketing space, Alex would be a great bet!

-MITCH ROBBINS 

Impaxs Marketing

Engaging with Alex is an absolute no brainer -- and you can trust me because I have tried them all and never give recommendations for services unless I am 100% vouching for it. Alex is a smart innovator whose services are extremely impactful. He is someone I would recommend to anyone who is serious about building their brand in a meaningful and truly scalable way. Reach out to me on DM directly if you have questions. I can't say enough positive about Alex and his team.
-NICK GALLO

Impaxs Marketing

Alex is so f-ing money, he doesn't even know it. If you need help with video content, upping your LinkedIn game, or just effectively communicating with your clients and prospects, there is no better person to reach out to than Alex. He has great ideas, does what he says he is going to do, is a good judge of talent, and cares about his clients. If anyone wants to talk further about why you should work with Alex and his team at Impaxs, just DM me and I'll be happy to share more deets.

-ALAN STEIN
Impaxs Marketing

My goodness. If every business could think as creatively and outside the box as Alex B Sheridan, they would be absolutely unstoppable. This man just thinks differently, and that's the type of person I want to be around and learn from.

-MARCUS SHERIDAN (INTERNATIONAL KEYNOTE SPEAKER AND ENTREPRENEUR)

Impaxs Marketing
Impaxs Marketing
Impaxs Marketing

COMMONLY ASKED QUESTIONS AND ANSWERS

Feel free to browse our questions and answers below but if you would prefer to just ask us in person - please book a chat...

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HOW FAST CAN I EXPECT TO SEE RESULTS BY USING VIDEO CONTENT? (ROI)

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This is generally how we evaluate performance and results.
  • 0-2 months we are looking for qualitative feedback and insights to ensure our videos and message is landing with potential customers.
  • 2-4 months we are starting to see increased engagement and higher quality feedback, comments, shares, and DMs from potential clients.
  • We have had many clients win 6 figure deals during this time frame too (See testimonials/Recommendations for reference)
  • 4-6 months+ we start to see inbound opportunities coming in with a strong potential to convert to actual business/revenue.

HOW MUCH DOES IT COST TO PRODUCE VIDEO CONTENT?

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When considering the cost (Investment) you’ve got to take into consideration four core things: Your time, equipment, postproduction, distribution.
If you’re the one creating the content, then yes, it will cost you your time. And that’s a high value asset, I know. Which is one more reason you need to do this right from the beginning.

In terms of equipment, all you really need now is a smartphone and a quality mic ($100-$200). Price can be driven up or down based on what you would like to add or upgrade here of course. Add on equipment could include any of the following: Lighting, stands, additional cameras, additional mics, etc. Pricing can range from $100 to thousands of dollars depending on the quality of equipment you go with. But again, these are necessarily required to get started.

Postproduction/editing can either be done by hiring a professional editor or doing it yourself. If you hire an editor, it could be anywhere from $8-50/hr. depending on where you source from and how good they are. If you do it yourself, we would recommend a software like Descript, which is around $20-$30/month and uses AI to help edit your videos more efficiency. If you hired a Content Director, they use tools like this and do all of this for you. A highly skilled editor would use professional editing software and do this for you as well. 

Once the video is ready you will either need to distribute the videos yourself (0 cost) or have someone else do it. In many cases, the same person who edits the video, will also distribute it (In the case of a Content Director). A skilled content director is typically in the range of $4,000-$8,000/month. (See below for a breakdown in what they do vs a pure editor.)

WHAT IS THE DIFFERENCE BETWEEN A VIDEO EDITOR AND A CONTENT DIRECTOR?

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A Video Editor is highly skilled at, you guessed it, video editing! For higher level creative editors, they are master story tellers, animators, and can take your video content to the next level. In most cases though, they are not well versed in writing copy, posting on social, and content marketing.

A Content Director oversees all things content and leverages content creation skills along with AI to ideate, create, post produce/edit, and distribute content. They are the all in one solution for a lot of companies. They are not as highly skilled in editing as a Video Editor, but they are much more versatile.

WHAT IF WE WANTED TO FIND OUR OWN VIDEO EDITING AND CONTENT DIRECTOR TALENT. HOW WOULD WE DO THAT AND HOW DOES THE COST COMPARE TO WHAT YOU OFFER?

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You can do that! In fact, we believe hiring someone internally and locally is the best option (If possible and in budget). You can promote from within and train, or you can hire externally. If you hire externally, you’ll likely want to seek referrals, use job boards, freelance sites, and/or leverage LinkedIn to find top talent. A skilled video editor can range anywhere from $8-50/hr. depending on where you source from and how good they are. A skilled content director is typically in the range of $4,000-$8,000/month.

On average we save companies 40-50% by hiring through us vs hiring internally. When you hire through us we also provide training, onboarding, management/leadership, and payroll. They are ready to go day 1!

HOW MUCH TIME WILL I HAVE TO SPEND IF I WANT TO START CREATING VIDEO CONTENT? WHAT DOES MY WEEKLY COMMITMENT LOOK LIKE?

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You can easily produce 10-20 videos per month in one (60-90 minute) sitting. We call this “Batch recording”. For some of our clients we meet with them (Virtually or in person) for an hour once a month and get 10-20 videos. We also use that same session to create a ton of written/visual content as well. You do NOT need to record videos daily or even weekly if you don’t want to. You can batch record once or twice a month and get all the content you need from that. We also recommend that you repurpose some of your live content as well. This is the raw video from podcasts, interviews, events, meetings, etc. We call this “Documenting” as opposed to the typical “Creating” content. 

WHAT DO THE FIRST 4 WEEKS OF IMPLEMENTING A VIDEO/CONTENT STRATEGY LOOK LIKE?

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It depends on where your business is at and what you need, but here is an example of what it might look like…

Week 1: Content Strategy, Measuring Success, and Onboarding
  • Build out your custom content strategy based on our V4 playbook.
  • Establish how we will track and measure the ROI of your content.
  • Onboarding content creation talent (If applicable)
  • 30-minute interview for Content Director to gather insights, stories, etc. to start crafting content
  • Pick up any equipment needed for video creation.

Week 2: Workflow and Channel Optimization
  • Content Workflow and Automation
  • Set up client-attracting LinkedIn profile (Potentially YT here too)
  • LinkedIn connection and engagement strategy
  • Review website to ensure this is consistent with messaging/strategy.
  • In most cases, this creates the opportunity to improve here

Week 3: Creating and Posting Content
  • Review and train on the “Secrets to High Performing Content”
  • 10 posts created and ready to schedule.
  • Record first of the “Video assets”
  • Answering the most important customer questions
  • Set operating rhythm around content creation (Video and copy)

Week 4: Fully Operational
  • Posting up to 10 times per week
  • Mix of text, picture, and videos
  • Content production and workflow automated
  • Website, LinkedIn, and all other channels set to convert.

DOES A VIDEO CONTENT STRATEGY IMPACT OUR OVERALL MARKETING/SALES STRATEGY? IF SO, HOW?

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Yes. You will see a significant increase in conversions on both the marketing and sales side once you implement video into your strategy…you ok with that? ☺

A great video strategy should cause you to evaluate your marketing and sales efforts and how well they are working together to form a “Revenue team”. Video is not one standalone aspect, it should be incorporated into the entire strategy, from website, to sales content, to social media, etc.

We want to ensure that your website and landing pages are set up in a way that give us the highest likelihood of success. Meaning you’re clear on what you do, who you do it for, you’ve got proof and results, and you answer common questions and concerns from potential clients (Just like we’re doing here ☺)

From a sales standpoint, you sales team will now have A level video content to bring into their prospecting, discovery calls, and follow up process. This will change the way they sell for the better!

WHY SHOULD YOU NOT WORK WITH IMPAXS?

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Uhh….well this is awkward…Kidding. ☺ This is a great question and here’s a few reasons you should NOT partner with us. 

  1. If you are not ready to produce client converting videos monthly, or at least bi-weekly, you’re not ready to work with us just yet.
  2.  If you are looking for the “Magic bullet” where you can get instant results overnight without doing any work, this is likely not for you.
  3.  If you are not open to new and creative ways to build your brand, attract your dream clients, and become an industry leader, we may not be the right fit for you.
  4.  If you’re not fun to work with! Yes, we are serious about getting our clients results, but we also love building long lasting relationships and having fun along the way! We believe that’s how it should be!

WHY SHOULD YOU WORK WITH IMPAXS?

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If you read the above answers and thought, “This is definitely NOT me!”, then chances are, we might be a fit! We typically work with B2B companies doing at least 3-100 million/year in revenue. We work best when leadership is willing to get on camera and lead the way!  

MORE QUESTIONS?

Happy to answer them! 

Send me an email or book a call...

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Impaxs Marketing

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