After a decade in B2B sales, generating millions in revenue for a multi-billion-dollar organization, our Founder, Alex Sheridan, noticed a seismic shift in buyer behavior. By 2019, it was evident that customers were completing 60–80% of their buying journey before engaging with sales teams. They were educating themselves through video content, social media, and AI-driven search.
Recognizing that traditional cold outreach was losing its effectiveness, Alex began creating engaging video content on LinkedIn. Within months, he started attracting inbound leads and closing deals faster than ever before.
This success validated the power of content-driven sales and led him to teach other companies how to replicate this approach.
Founded on the principle that businesses should own their brand narrative, Impaxs was established to empower B2B companies to build in-house content marketing teams.
Through the implementation of the Own The Brand Content System, Impaxs enables organizations to develop authentic content that fosters trust and enhances brand recognition. This approach helps establish authority within their respective industries, generate consistent, high-quality leads, and accelerate sales cycles, ultimately leading to increased revenue
At Impaxs, we believe that your brand is your most valuable asset. Our mission is to empower B2B companies to take control of their brand by building and scaling in-house content teams that drive demand and deliver measurable business results.
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