The Million Dollar Content Strategy

If you've been searching for a simple, yet highly effective content strategy, you've just found it!

This same strategy has helped companies generate 6 to 7 figure deals, it's helped companies get acquired in multi-million-dollar deals, and it's helped startups raise millions of dollars in funding. It's 7 simple steps...

1. Understand the customer buyer journey:

Before creating content, it's essential to understand how your customers make buying decisions and what drives those decisions. This knowledge ensures that the content you create will resonate with your target audience.

2. Define your role in the customer journey:

Determine the role you want to play in your customers' journey. Do you want to be a trusted guide or advisor, helping them make informed decisions? Clarify your impact and the type of brand you want to become.

3. Align your home bases:

Your website, LinkedIn page, YouTube channel, and other platforms should be aligned with your content strategy. Clearly articulate what you do on your website, be transparent about pricing, answer common customer questions, and provide proof of your expertise through testimonials and success stories.

4. Create shareable sales content:

Develop valuable sales content, such as videos and downloadable guides, that can be used by your sales team. This content can help push stalled deals forward and attract potential customers who may not have considered your offerings.

6. Build a content system and operation:

Establish a system and process to ensure consistency in creating and managing content. This includes having the necessary equipment, a file storage system, project management tools, and automation. Consider the people involved in content creation and decide whether you need to hire additional resources.

7. Track performance and continuously improve:

Monitor and analyze your content's performance by tracking inbound leads, engagement, website analytics, social media analytics, and qualitative data. Use this information to make improvements and refine your content strategy over time.

And remember to put this content strategy into action and stay consistent!

Listen to more about The Million Dollar Content Strategy on our Podcast (Brand in Demand)!