How to Build Your Own Content Library

If you're solely relying on social media platforms to build your brand and distribute your content, you're vulnerable to the ever-changing nature of these platforms.

You’ve seen it happen plenty of times too

📲The algorithms change

📲The organic reach fluctuates

📲Platforms come and go

And while you DO want to be posting on social media and taking advantage of the opportunities there, you also want to be building off of social media and on OWNED land.

Which is why today I am showing you the step by step process on how to build your own content library!

Why would you want to build a content library?

First and foremost, it provides you with a secure foundation on your own land. You're no longer at the mercy of social media platforms. Additionally, your content library becomes a hub for searchable content, SEO based content, attracting potential customers who are actively seeking valuable information and doing research.

And here’s the best part…the content you create for your library can and will be repurposed for various feed-based platforms such as LinkedIn, TikTok, YouTube shorts, Instagram, etc.. This allows you to extend your reach and engage with audiences across different platforms.

By following my consistent blueprint, you'll have fresh content entering your library every week, providing you with endless opportunities for repurposing and distributing valuable content.

Building a content library also establishes a routine and pattern for your content creation efforts. Consistency is key in content marketing, and having a rhythm in creating content helps you stay on track and deliver value to your audience consistently.

Now, let's dive into the five-step process to build your content library:

Step 1: Start with a long-form video that you create once/week.

This video serves as the foundation of your library and will allow you to repurpose multiple different types of content later (On and off social). Research the topic, titles, thumbnails, etc. and in many cases you’ll want to ensure it aligns with something your customer would be searching for.

Step 2: Take the video and transcribe it using Descript.

Take the transcription and use Chat GPT to create both a well written blog and newsletter.

Step 3: Chop up the long form video into short form clips.

These video clips will be edited and repurposed for platforms like LinkedIn, TikTok, YouTube shorts, etc.

Step 4: Create a dedicated section on your website called the "Content Library."

This section provides easy access to all your valuable content, including videos, text, and opportunities for visitors to opt into your newsletter. Place your weekly long form video and blog post here (We use thumbnails too)