First and foremost, it provides you with a secure foundation on your own land. You're no longer at the mercy of social media platforms. Additionally, your content library becomes a hub for searchable content, SEO based content, attracting potential customers who are actively seeking valuable information and doing research.
And here’s the best part…the content you create for your library can and will be repurposed for various feed-based platforms such as LinkedIn, TikTok, YouTube shorts, Instagram, etc.. This allows you to extend your reach and engage with audiences across different platforms.