How to Get Started With Video

So you want to start creating video content that helps you build your brand and grow your business but you got a couple of questions like: 👇

📲What equipment do you need….and don't need?

📲What type of video content should you be creating and which ones should you maybe not be creating

📲How do you ensure this becomes a positive ROI for your business instead of a giant waste of time?

I answer all of these questions and so much in this video!

1.) THE EQUIPMENT: What you need….what you don’t need

Video

The good news is, you don't need a studio filled with expensive gear to create impactful videos. In fact, the smartphone in your pocket is your secret weapon. Whether it's an iPhone 15 or an older model like the iPhone 13, these devices are more than capable of producing high-quality content. Smartphone quality videos are dominating the feeds right now (Both organically and in paid ads)

When creating long-form content, such as YouTube videos, horizontal orientation is your go-to (16 x 9). However, for platforms like LinkedIn, TikTok, YT Shorts, or Instagram Reels, vertical videos reign supreme. Remember, if you record in horizontal, you can easily repurpose to vertical videos. But if you start with vertical, it's VERY challenging to switch back to horizontal without losing a TON of quality. So, plan your shoots accordingly.

Audio

Audio quality can make or break your video. While smartphones do an adequate job, dedicated mics like the Comica, Movo, or Rode can elevate your audio game. For mobility and the smartphones, wireless mics from Comica and Movo are both excellent choices, especially when you're on the move. I would start there!

Lighting

Lighting is crucial, especially for indoor shoots. Aim for three core lights: a ring light for direct illumination and two side lights for balance. Adjustable lights in strength and tone are essential for creating the perfect mood.

Links to all Video Equipment

https://youtu.be/8TrJu9GQRDY?si=53Efjnha7yBs7nyR

(Everything is listed in the description of this video!)

2.) WHAT TYPES OF VIDEOS SHOULD YOU BE CREATING AND FOR WHAT PLATFORMS?

Type of Videos

Identify your pillar content - the topics you'll repeatedly discuss to build authority. Differentiate between 'why' content that shifts perspectives and 'how' content that provides solutions and how-to education. Use storytelling, customer success stories, and edutainment to keep your audience engaged!

Platform Focus

For B2B companies, LinkedIn and YouTube are invaluable platforms. TikTok being right up there too now! Spend the next 12 months honing your skills and growing your presence on these channels. While you're at it, don't neglect off-social media content like website videos, content libraries, newsletters and blog posts.

3.) HOW TO ENSURE VIDEO BECOMES A POSITIVE ROI INSTEAD OF GIANT WASTE OF TIME

Maximize Every Video

The magic of video content lies in its versatility/repurposing. One video can transform into a blog post, newsletter, LinkedIn post, TikTok, and more. Repurposing not only maximizes your reach but also ensures you’re squeezing every bit of value from your content.

Patience is a virtue, especially in content creation. Focus on qualitative feedback in the early stages and concentrate on building your skills. Remember, every video is a step towards improvement. If you want to know how to measure the success of your content strategy, head over to our “FAQS” section and watch the video: “How to measure the success of your content strategy. Simple and effective breakdown there!

And to further maximize your video efforts, place strategically created videos at every stage of the buying process of your customer and create purely for your customer, not just for you! Always obsess over them!