The good news is, you don't need a studio filled with expensive gear to create impactful videos. In fact, the smartphone in your pocket is your secret weapon. Whether it's an iPhone 15 or an older model like the iPhone 13, these devices are more than capable of producing high-quality content. Smartphone quality videos are dominating the feeds right now (Both organically and in paid ads)
When creating long-form content, such as YouTube videos, horizontal orientation is your go-to (16 x 9). However, for platforms like LinkedIn, TikTok, YT Shorts, or Instagram Reels, vertical videos reign supreme. Remember, if you record in horizontal, you can easily repurpose to vertical videos. But if you start with vertical, it's VERY challenging to switch back to horizontal without losing a TON of quality. So, plan your shoots accordingly.
Audio quality can make or break your video. While smartphones do an adequate job, dedicated mics like the Comica, Movo, or Rode can elevate your audio game. For mobility and the smartphones, wireless mics from Comica and Movo are both excellent choices, especially when you're on the move. I would start there!
Lighting is crucial, especially for indoor shoots. Aim for three core lights: a ring light for direct illumination and two side lights for balance. Adjustable lights in strength and tone are essential for creating the perfect mood.
Links to all Video Equipment
(Everything is listed in the description of this video!)