Short-form video has become the fastest and most effective way to build a brand and business online.
Think about it, it allows you to reach millions of potential customers, you’ve got “Viral” potential with every video, and it’s relatively easy to create and distribute across most major platforms.
The challenge? Most businesses haven’t figured out how to make it work for their business.
They either go too entertaining and meaningless. Or they go ultra business-y and boring and it flops. Today, you learn how to make effective short form video content that drives business results! Let’s get into it.
A smartphone with a good camera is sufficient, although a tripod and a quality microphone are recommended (Comica and MOVO are two of my favs). The length of the video should generally be between 20 seconds to 60 seconds, but longer videos can also perform well if they are engaging. It’s easier to START here though.
It's important to grab the viewers' attention within the first few seconds and provide value or entertainment throughout the video. Remember, these videos are going in feed based platforms like LinkedIn, TikTok, and Youtube Shorts so you can’t waste a single second.
By original content, I mean you create a short form video from scratch using the G.E.M.S. framework below. Why? Because creating from scratch allows you to be much more intentional, you can add in creative hooks, and you’ve the ability to adjust your message and creativity as needed. I do love repurposing though, because short-form videos can help bring viewers to your long-form content, creating a relationship between the two. :)
However, changing something in the scene every few seconds can help keep the viewers engaged. Adding graphics, animations, or text that enhance the message or story can also be effective. Ever notice what the elite short form video creators do? They change something up every 2 to 3 to 4 seconds or so. Could be a zoom in, zoom out, animation, text popping up, scene change, b roll, etc. This is done on purpose and keeps the audience engaged!