How to Repurpose Video Content Like a Pro

July 2023, by Alex S

You ever wonder how all of the top creators and brands repurpose so much video content?

How do they get millions of views, grow their followers, and win new clients by simply repurposing existing videos?

I’ll tell you the secret…

Because it’s not random. It’s not, “Hey let’s dig up some old long form videos and see if we can repurpose some of the content” 🙄

No.

Instead, they’ve got a system, SOPs, automation, and potentially a small team to make it all work smoothly.

Let’s dive into it!

Understanding the Basics of Content Repurposing:

Before we dive into the strategies, let's clarify what content repurposing entails. It involves taking your existing video content and transforming it into different formats or segments that can be shared across various platforms. Repurposing is NOT the same as reposting or remixing content; it's about extracting the most value from your original video by leveraging its core message and repackaging it in compelling ways.

Key Principles for Successful Content Repurposing:

To make the most of your video assets, consider the following principles:

A. Planning and Recording

When creating your video content, it's important to think ahead and consider the entire lifecycle of the video content. This means capturing footage that can be repurposed for different platforms and formats (Horizontal and vertical for example). Think about embedding hooks and creating standout moments during recording that can be used as standalone teasers or valuable snippets later on. By planning for repurposing from the start, you'll save time and effort in the long run.

B. Streamlining the Repurposing Process

To maintain an efficient workflow, centralize your content archive using platforms like Google Drive or Dropbox. This allows easy access and retrieval of video assets whenever needed. And then leverage project management tools like Trello or ClickUp to track raw content, content in progress, ready to review content, and ready to be posted content. And be sure to automate repetitive tasks as much as you possibly can using tools like Zapier! This will require some work on the front end, but will save you a TON of time, effort, and energy on the backend!

C. Building an Effective Team

If you’re ready to take your edutainment to the next level….this is it. In Level 3, we discuss full-scale production techniques that involve scene changes, green screens, and scripted stories.

BONUS TIP:

Start looking into AI video tools like Opus Clip, Descript, Runway, Frame.io and others to help save time and create efficiencies while you repurpose.

Content repurposing is a strategy that can revolutionize your video marketing efforts.

By implementing these strategies and principles, you can unlock the power of your video assets and extend their lifespan far beyond their initial release. Don't let your videos gather dust – repurpose them, reach a wider audience, amplify your message, and win more of your dream clients over!