You just gotta lean into these 3 things:
And that’s NOT this:
❌We specialize in the B2B SAAS space
❌We are a boutique firm with superior service
❌We have over 25 years experience in this industry 🙄
Instead, what we’re talking about here is your IDENTITY and VOICE (Which feeds right into your brand and positioning)
I get into specific examples and frameworks on how to do this for your business in the YouTube video
Edu-tainment = Educational message + some entertainment
It’s as simple as this:
More engaging hook in the first couple of seconds = More eyeballs and engagement
More emotionally driven thumbnail than your competitors = More eyeballs and engagement
Better copy = More eyeballs and engagement
More eyeballs and engagement = More inbound leads and clients won (If done strategically)
(I did a whole video on “How to create edutainment content” if you’re curious, it's on the YT channel)
This is timeless and tried and true
Knowing your audience almost better than they know themselves and then consistently deliver content that speaks directly to them.
And nowadays you can leverage tools like AI for analyzing feedback, comments, and your content. This approach gives you solid insights into your audience’s preferences and helps tailor your content strategy accordingly
And hey, if you thought this was good, this is only the tip of the iceberg, the full video goes into way more depth, check it out now!
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