How to Win Clients on LinkedIn (The 2024 Blueprint)

1) DITCH YOUR OUTDATED PROFILE THAT’S CONVERTING 0 CLIENTS CURRENTLY. AND INSTEAD, POSITION IT AS A CLIENT ATTRACTING LANDING PAGE

How?

-Replace complicated industry jargon or 3rd person commentary 👀 with a clear and simple explanation of how you provide business outcomes and results for your clients

Share your unique perspective and create a movement around it vs sounding like everyone else. Example 👇

❌“We do video marketing” (Blah)

✅”Your video content should be a 24-7 sales rep for your business” (Yeah!)

-Load up your “Featured content section” with paths to conversions and social proof/testimonials (Do NOT add a “Description” for these as it will simply make them click one more time before they land on your destination)

See mine for example

2.) CREATE COMPELLING CONTENT THAT ATTRACTS YOUR DREAM CLIENTS 🤑

How?

Bring your unique perspective, expert opinions, and personality to the feed

In most cases your content should make your customer aware of the problem you solve for, and then it shows them how it’s solvable

Text and picture content work very well but here let’s be honest…That’s a dime a dozen these days (Everyone’s figured that out)

Go 10 levels deeper with your audience. Build the kind of trust where they feel like they already know you prior to the call

That is only done through VIDEO

3.) SHOW UP HERE LIKE A HUMAN BEING!

-Engage with other creators

-Engage with potential customers

-And learn the art of social selling (via Sales Navigator)

FACT: Most of your customers are lurkers (They don’t like or comment) but guess what?

The people that engage with your content, help you get in front of more lurkers 🤯

I go in depth on all of this and so much more in this live LinkedIn workshop (Was a side piece to the bigger keynote)