If I started on LinkedIn from 0 here’s what I’d do

If I lost all of my followers on LinkedIn...

Had 0 presence or brand there...

And was tasked with building it all back up again, as fast as I possibly could…

This is EXACTLY what I would do!

FIRST: I’d go into it with this mentality….

I’m going on LinkedIn to win customers or at minimum set up meetings in the first 30 to 60 days. I’m not waiting for my brand to build or for me to get traction with content, I’m going to start social selling and creating opportunities day one! (I’ll show you how to do that later 😁)

Now as I’m creating these short term wins, I’d also be focused on creating the type of content that builds brand and attracts my dream clients for months and years to come. That way I can slowly go from the hunter to the hunted 😎

And here’s the 4 step process I would use to accomplish all of this…

Step 1: Decode the LinkedIn Algorithm

Look, there’s no way you’re going to “Game the LinkedIn algorithm” but what you can do is understand the landscape, the people there, and yes, how the LinkedIn algorithm tends to distribute content. Picture LinkedIn as a marketplace, hosting a staggering 63+ million companies – it's a B2B hub teeming with potential connections and opportunities. To succeed here, you need to know the terrain and make the most of it. It's important to note that LinkedIn is a social-graph algo, as opposed to an interest-based algo like TikTok, Reels, etc.

Step 2: Create a Client Attracting Profile

Your LinkedIn profile isn't just a digital business card; it's your brand's face to the world. Craft a compelling headline, banner, and about section that speaks to your audience's needs. This isn't about listing your achievements; it's about showcasing how you can solve their problems, and how you’ve done it many times before (With social proof)

Step 3: The Core Four Strategy – The secret to booking meetings on LinkedIn the first 30-60 days on the platform

Here’s the gist of it:

Search: Use sales navigator to drill down by job title, industry, location, activity on LinkedIn, etc.

Engage: Engage with target customers content daily

Connect: Connect with those same people now because you have context

Message: Send them value-based personalized video DMs (Or audio/text) and start booking meetings!

Step 4: Creating LinkedIn Content That Converts

Your content is your voice on LinkedIn. It’s like you being on stage delivering that keynote. Share eye-catching image posts with stories or short, impactful videos. Address the challenges your audience faces, and offer insights that showcase how you can provide solutions. Edutainment content is still VERY underutilized and underrated on that platform. Capitalize on that!

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