YOUR VIDEO CONTENT SHOULD BE A 24-7 SALES REP FOR YOUR BUSINESS

WE HELP B2B COMPANIES BUILD WORLD CLASS BRANDS AND ATTRACT THEIR DREAM CLIENTS THROUGH VIDEO CONTENT
Impaxs Marketing
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Are any of the following holding you back from growing your business?

LACK OF A PROVEN CONTENT STRATEGY

There is no road map to success so you end up wasting time, money, and energy on various marketing efforts that produce little to no results

YOUR CONTENT IS INEFFECTIVE AND NOT GENERATING REAL REVENUE 

You occasionally post content but it’s mostly ineffective and you can’t really point to revenue as a direct result of it

YOUR BRAND IS NOT POSITIONED HOW IT SHOULD BE

Your company is unique, yet your online brand looks very similar to all of the other competitors, making it hard for potential clients to see how your different

LACK OF CONTENT SYSTEMS AND PROCESSES

You’d love to be creating content consistently, but the process seems too time consuming and messy

HERE'S HOW THE IMPAXS TEAM CAN HELP

Impaxs Marketing

CONTENT STRATEGY, TRAINING & COACHING

  • We’ll develop a simple, yet highly effective content strategy for you and your business
  • You’ll learn how to create content that helps you build your brand and attract your dream clients
  • You’ll be able to post high quality content consistently because you’ll have the workflow, process, and automation you need in place
  • Your content team will be highly trained and know exactly how to convert content into revenue
  • Download the offer sheet here

NEW OFFERS COMING SOON LEARN MORE

HIRING ONE OF OUR VIDEO EDITORS

  • Highly trained, highly skilled full time video editors ready to work with you as soon as you sign up!
  • We take care of the onboarding, training, management, payroll, and benefits while you enjoy having amazing looking videos
  • On average, our clients save 30-40% by leveraging our talent as opposed to hiring internally
  • Before you make a move here, check out the side by side comparison of your options
  • Download the offer sheet here

NEW OFFERS COMING SOON LEARN MORE

FREE RESOURCES & TRAININGS

  • Not ready to book a call and talk to us just yet? No problem, head on over our content library that we’ve set up specifically for you!
  • We give away alot of great strategies, tactics, and techniques for free
  • All pieces of content are in both video and written format.

CHECK OUT THE CONTENT LIBRARY

CLIENT RECOMMENDATIONS AND TESTIMONIALS

I started working with Alex in late 2022 when I hit a content road block and was burnt out. After consuming Alex's content for months and watching his commitment, showing up every day and his powerful messages about video I had to book a call to see what he was all about.
You have certain people in your life which change the course of your journey, and Alex did that by steering me into the right direction with my content. He instilled accountability, showing up every day and putting out good content and videos.
He's pushed me past my comfort zone as a mentor/coach and continues to crack the whip in a good way when necessary. If you're not willing to put the work in that Alex provides, then you're not committed. If you follow his steps you will succeed, Just do it and sign up you won't be sorry..
-ANDREW BROWN (FOUNDER AND CEO OF TOOLFETCH)

Impaxs Marketing

Since I’ve been working with Alex, I’ve probably gained at least 3 or 4 new customers in that time, and one of them was almost a 6-figure deal! The videos not only help me generate new leads and customers, but it also helps me convert the prospects in my pipeline because I’m always in their feed! I've also saved a ton of time by outsourcing the video editing to Alex and his team!

-MIKE FARBER (FOUNDER AND CEO OF THE ROI SHOP)

Impaxs Marketing

If you want more customers, investors, and an elevated image, keep reading. It is accurate to say that Alex can and will change the trajectory of your company for the best. I hired Alex to assist us with creating content and improving the market position of our company. Alex is a one-stop shop for your entire marketing and content needs. The team at Impaxs is creative, innovative, and fast. Alex is results orientated and delivers success with rapid growth. His combination of creativity, structure, and professionalism is scarce. We will continue to use Alex as the results speak for themselves. Alex delivered new customers, investment interest, and a new voice to our industry. Alex is our first call when we need to reach the market. He is an absolute pro, easy to work with, has fresh new ideas, and is flexible. It will make you wonder why you didn't call him earlier.
-ROBERT BOLEN (CEO AT BUNCH)

Impaxs Marketing

I have had the pleasure to work with Alex and his team on the video content for my recruitment-talent-focused podcast, #thePOZcast for the past year or so. To say he is talented would be an understatement. The level of creativity, work-ethic and client-focus is unmatched. He has the unique ability to listen, collaborate and innovate to take your ideas and content to the next level. I put my full support behind Alex and look forward to continuing to work together. He and his team will make any business better and resonate with clients and customers alike.
-ADAM POSNER (FOUNDER AND PRESIDENT OF NHP TALENT GROUP)

Impaxs Marketing

Alex is an awesome partner for our video and content needs. His ability to deliver quality video in a timely manner makes me confident we will always use Alex. His combination of creative and professionalism are rare.
-STEVEN SCHMITT (CRO AT SELLX)

Impaxs Marketing

Alex truly is a video content creating genius! He has a rare ability to engage, entertain and educate his audience in less than 3 minutes with his weekly LinkedIn video content! In a sea of coaches and consultants on the platform, Alex truly is one of the good guys. He has a true passion for what he does and it shines through in his value based approach to business and life. He really is a master at his craft
-RAVI RAJANI (FOUNDER OF RAVI RAJANI CONSULTING)

Impaxs Marketing

Alex is a creative mastermind. He understands the "creator" experience top to bottom. From prepping your mindset, to maximizing post production in innovative ways - This guy primes people for elite performance no matter where you are at in the process. 111% recommended
-TRAVIS LACHNER 
(CEO AT BEAST NODE)

Impaxs Marketing

Alex is a beast when it comes to Unleading the Creative! He helped me gain clarity aorund a content strategy for our business that is strategic, but most importantly consistent. We have won business as a direct result of some of the strategies Alex and I devised together and I'm so grateful for his expertise. If you are looking for a thoughtful partner who is setting the pace in the creative/video/digital marketing space, Alex would be a great bet!

-MITCH ROBBINS 

Impaxs Marketing

Engaging with Alex is an absolute no brainer -- and you can trust me because I have tried them all and never give recommendations for services unless I am 100% vouching for it. Alex is a smart innovator whose services are extremely impactful. He is someone I would recommend to anyone who is serious about building their brand in a meaningful and truly scalable way. Reach out to me on DM directly if you have questions. I can't say enough positive about Alex and his team.
-NICK GALLO

Impaxs Marketing

Alex is so f-ing money, he doesn't even know it. If you need help with video content, upping your LinkedIn game, or just effectively communicating with your clients and prospects, there is no better person to reach out to than Alex. He has great ideas, does what he says he is going to do, is a good judge of talent, and cares about his clients. If anyone wants to talk further about why you should work with Alex and his team at Impaxs, just DM me and I'll be happy to share more deets.

-ALAN STEIN
Impaxs Marketing

My goodness. If every business could think as creatively and outside the box as Alex B Sheridan, they would be absolutely unstoppable. This man just thinks differently, and that's the type of person I want to be around and learn from.

-MARCUS SHERIDAN (INTERNATIONAL KEYNOTE SPEAKER AND ENTREPRENEUR)

Impaxs Marketing

I highly recommend Alex for his outstanding ability to leverage content effectively. He brings a pragmatic and personalized approach that adds immediate value to any project. His content strategy is top-notch, and his dedication to getting results is something I advise anyone who seriously to improve in content creation. 

- Gabriela Muller Mendoza

Impaxs Marketing

I highly recommend Alex Sheridan as an exceptional coach in the industry. Alex guided me through the process of creating a tailored content strategy that precisely aligned with my objectives. His expertise in leveraging LinkedIn for effective customer targeting through video content is unparalleled. 

Alex has an innate ability to comprehend individual personalities and capitalize on their strengths to convey messages effectively. Not only does he excel in teaching fundamental strategies, but he also continuously pushes the boundaries with innovative ideas, staying at the forefront of the industry. 

With a robust business background, Alex effortlessly navigates through diverse industries, adeptly utilizing various platforms such as LinkedIn, YouTube, and TikTok, to name a few. 

Overall, Alex's proficiency, insight, and adaptability make him a standout professional in the field. 

- Jake Bute

Impaxs Marketing
Impaxs Marketing
Impaxs Marketing


Frequently Asked Questions (FAQs)

Feel free to browse our questions and answers below but if you would prefer to just ask us in person - please book a chat...

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HOW DO YOU MEASURE THE SUCCESS OF A CONTENT STRATEGY?

View Answer

Zero to two months. I'm looking at qualitative feedback. That's what we want to see in the beginning. What do I mean by that? I mean comments, DMs, emails, in person conversations, calls that you're on. People are providing you feedback and they're saying things like, Hey, the content that you shared the other day, that video, that was really helpful.

I actually shared that with my CEO. Hey, that post you made the other day. Thank you. Because I was stuck on that problem. I didn't know how to get past it. And your video just showed me how. For me, when I think about when I started my LinkedIn channel, my YouTube channel, the podcast, TikTok, I knew within the first couple of months I was on the right track and that the overall strategy was going to be successful because I was getting that type of qualitative feedback.

It's really the only way that we're going to know if the audience is reacting favorably to the content. And if we need to make adjustments, we will. Now, if the content's not getting seen by enough of those customers or prospects, then we need to take a proactive approach and share the content with them.

A ton of ways to do that. Three to six months in, I'm looking for, again, continued qualitative feedback, but now we want to start to see the quantitative feedback. So we want to start seeing the impressions, the views, the likes, the comments, the shares, all of that. We want to start to see trending upwards.

We've gotten good qualitative feedback. So we've heard from the customers that it's good content, but now they're starting to share it more. They're starting to see it more. We're staying more consistent. So the audience knows that, but also the algorithms do too. And we're building momentum. First 90 days, 120 days, we've had customers win six figure deals.

Does it happen every single time? No. But it can happen that fast, but we want to make sure we have realistic expectations and we just know what to look for every step along the way. And then six months and beyond, I'm definitely wanting to see a more consistent inbound leads. So for six to eight months in, and we're not having sales conversations, we're not booking meetings with potential customers on a somewhat regular basis.

There's just some adjustments that we need to make. Now, what I'm not saying here is as soon as you hit six months, the inbound leads just start rolling in and they never stop. You still need to make adjustments along the way, continue to get better and find better ways to reach and impact your customers.

But we should start to see them come in at this point. And that's how we ultimately measure the success of a content strategy. Qualitative feedback, quantitative numbers, and then building brand and generating real revenue for the business. And a quick note on this, make sure that you have a way to track where these meetings are coming from.

Example, someone books a call with me. They've got to fill out the question. How did you first discover me? I want to know if it's LinkedIn, if it's YouTube, if it's the podcast. So if you're not asking that question and the sales process, both from a software standpoint, and when you get on a call or a meeting with this person, you're not going to know how that content strategy or channel is performing.

WHO IS IMPAXS RIGHT FOR?

View Answer

It's definitely easier to start with short form video because you can just pull out your phone, wireless mic, boom, you can go 30 seconds, 60 seconds, boom, you're done. But I think as you get going, a foundation built around long form is much more smart because what you can do from a repurposing standpoint is you can record one long form video every two weeks and you can almost get an unlimited amount of content from that.


The microclips, the long form videos, the content library, the newsletters, the blogs, the text, the picture, the graphics. It just feeds your content system and allows you to create a content machine. Harder to do that with only short form. So start where you got to start, but I'd say once you get in, start building a foundation around long form.


Plus YouTube is still highly underrated for most niches.

WHO IS IMPAXS NOT RIGHT FOR?

View Answer

It's definitely easier to start with short form video because you can just pull out your phone, wireless mic, boom, you can go 30 seconds, 60 seconds, boom, you're done. But I think as you get going, a foundation built around long form is much more smart because what you can do from a repurposing standpoint is you can record one long form video every two weeks and you can almost get an unlimited amount of content from that.


The microclips, the long form videos, the content library, the newsletters, the blogs, the text, the picture, the graphics. It just feeds your content system and allows you to create a content machine. Harder to do that with only short form. So start where you got to start, but I'd say once you get in, start building a foundation around long form.


Plus YouTube is still highly underrated for most niches.

IS IT BETTER TO START WITH SHORT FORM OR LONG FORM VIDEO CONTENT?

View Answer

It's definitely easier to start with short form video because you can just pull out your phone, wireless mic, boom, you can go 30 seconds, 60 seconds, boom, you're done. But I think as you get going, a foundation built around long form is much more smart because what you can do from a repurposing standpoint is you can record one long form video every two weeks and you can almost get an unlimited amount of content from that.


The microclips, the long form videos, the content library, the newsletters, the blogs, the text, the picture, the graphics. It just feeds your content system and allows you to create a content machine. Harder to do that with only short form. So start where you got to start, but I'd say once you get in, start building a foundation around long form.


Plus YouTube is still highly underrated for most niches.

WHAT TYPES OF VIDEOS SHOULD I BE CREATING TO GROW MY BUSINESS?

View Answer

There's really two buckets of content at a high level. There's the WHY content, in which you're explaining why something matters to your audience or customers. You're shifting perspective. You're sharing a point of view that makes them think about their problem and how they can solve it a little bit differently.


And then there's the HOW content, which is basically showing people, your audience, your customers how to actually do it, how to improve results, how to solve the problem. So once you get your content pillars down, you understand the why content and the how content, then you're going to leverage frameworks, strategies, storytelling, personal journey stories, customer success stories, edutainment, and a lot of other different methods to actually deliver that message creatively to your audience.


So you're driving a similar message home, similar point of view home from a consistency standpoint, but you're switching up your delivery so that you keep it fun, exciting, and engaging.

HOW DO I NOT LET "PERFECTION" GET IN THE WAY OF MAKING VIDEO CONTENT?

View Answer

This is just an ego thing. And you have to accept that if you're going to be making videos, a lot of them are going to have things wrong with them. And there's just nothing you can really do about it, but just learn and try to get better from the next one.


I've made a ton of bad videos. The sound's off, the color grading's off. The visual was off. It was blurry in some stances. I had the mic too close to the camera and the camera zoned in on the mic instead of me. So I was blurry. I have made an endless amount of mistakes on video, but that is why I sit here today with the knowledge I have and the skills I have.


And I'm still going to put out videos that there's things wrong with pretty much every video I post. You got to focus on progress. You got to be able to look back. Hey, 12 months ago. Are my videos better now than they were 12 months ago, two years ago, three years ago? And you cannot let perfection get in the way of progress.


And I would compare it to real life. When you're having a real life conversation with somebody, you don't grade yourself so harshly. You're not like, Oh, I shouldn't have said "Um". No conversation is going to go perfectly. Focus on WHO you are becoming by making videos, and how that aligns with your values and the impact that you want to make.

SHOULD YOU RECORD IN 4K OR 1080 (HD)?

View Answer

I would suggest filming in 4K, and then when you bring it into editing, you can transfer back to HD. That's going to give you the highest quality of video, but the file size isn't going to be ginormous to where it's hard to upload and download and get to different places.


Even on my iPhone now, I film in 4K, and then I bring it back to HD once it gets in editing.

HOW DO YOU GET THOSE CREATIVE ANIMATIONS AND GRAPHICS IN YOUR VIDEOS?

View Answer

I get that question a lot. And I understand why because our videos tend to be creative and they've got cool animations and graphics and that kind of stuff. But here's what I'll say. Unless you're a professional video editor, you really shouldn't be focused too much on that.


You should be outsourcing your video editing. Whether that's hiring somebody internally to your company, or whether it's finding a company to work with, or whether it's finding your own person that's offshore, whatever your solution is, as a business owner, as a CEO, as an executive, as someone that has a full time job doing certain things that are not video editing, you should not be wasting a single second on video editing.


But what we use in our videos is Adobe premiere pro after effects and other AI based tools. And they are pros. They're elite at what they do. We've trained them. Some of them we've worked together for years. We've created a culture around creativity and telling better stories and unleashing our creativity.


So if you've never done this before and you're asking like, how do I get my videos like that? You definitely could do it, but it's going to take time, effort and energy. So you've got to think about should I have somebody else do this or should I be doing this myself?


And take it from someone that was editing their own videos. The first six months I made videos on social media, it started taking up all of my time. I couldn't grow my business, but as soon as I outsourced it, my videos got a lot better. They performed better and I had a lot more time to spend growing the business.

DOES HUMOR BELONG IN YOUR CONTENT?

View Answer

Of course it belongs in your content! :) The same way a good keynote speaker is going to get you to smile or laugh from time to time. Now they're not standup comedians. They're not up there just cracking jokes all day, but you gotta be able to engage with people from an emotional standpoint.


That could be humor that could be telling a compelling story that makes them feel something that could be a creative way to deliver your message. But yeah, you got to have emotion in your content. This is people we're talking about. We're not robots. One of the greatest things I've ever heard about humor, and I believe it came from Albert Einstein, is this: "Humor is just intelligence having fun."

MORE QUESTIONS?

Happy to answer them! 

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