Or at least it should be. Unfortunately, most B2B companies that post content on LinkedIn, still struggle to generate consistent inbound leads and new clients from their content.
I’ve spent the last several years consistently winning clients on LinkedIn (Through content) and have helped dozens and dozens of companies do the same. I hold nothing back in this video and provide the exact blueprint on how to dominate LinkedIn in 2024 and beyond! If you’re ready to start seeing real inbound leads and revenue through your LinkedIn content, get ready to start taking some notes here!
Understanding Your Audience: Your content needs to resonate deeply with your audience on multiple levels. Begin by categorizing your potential clients into two groups: those unaware of their problem and those seeking solutions. Tailor your content to address these specific stages of their journey.
Content That Converts: Shift from promoting your products to focusing on what your dream clients need to see. What content would make them find you credible and trustworthy? What information would nudge them towards taking the next step with your business?
Reverse Engineering Success: Study the content strategies of successful businesses. Often, they prioritize value and relevance over direct promotion. Emulate this approach to engage your target audience effectively.
Text Posts: While easy and quick to create, text posts have limitations. They're great for sharing quick insights but lack the depth required for building strong relationships. Use them wisely to share thought leadership and industry insights.
Visual Storytelling: Images and graphics add an emotional layer to your content. Whether it's a story about your business journey or client success stories, visuals make your content more engaging and relatable.
Video Content: The most powerful tool in your LinkedIn arsenal. Videos allow you to showcase your expertise and personality. Keep them short, engaging, and packed with value right from the start.
Engagement and Community: Unlike platforms with interest-based algorithms, LinkedIn prioritizes content based on your network and engagement. Actively engage with your connections to increase the visibility of your posts.
Dwell Time and Interaction: The LinkedIn algorithm values the time spent on your content and the depth of interactions. Encourage meaningful conversations in your comments section to boost engagement.
Targeted Content Creation: Select content that directly speaks to the needs of your dream clients. Whether it's a story, a how-to guide, or an educational piece, make sure it's tailored to your target audience.
Effective CTAs: Your call to action should be compelling and low-commitment but high in value. This could range from a free audit to an exclusive webinar. The key is to offer something that your dream client finds irresistible. (You do NOT need these in every post though, use them wisely)
Qualitative vs. Quantitative Metrics: In the initial stages, focus on qualitative feedback like comments and DMs that show engagement. As your strategy matures, shift your focus to quantitative metrics like lead generation and revenue impact.
Leverage your personal page for greater reach and engagement, while using your company page for broader content distribution and brand reinforcement.
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