How to Build Your Own Video Podcast (And Turn It Into a Client-Generating Machine)

Video podcasts have evolved into one of the most powerful tools businesses can use to build brand authority, generate leads, and create consistent, high-value content for social media and client outreach.

If you've ever wondered how to create a video podcast that:

Positions you as a trusted industry expert,
Yields dozens of engaging clips for platforms like LinkedIn, YouTube, and TikTok, and
Becomes a reliable engine for business development…

…this guide lays out exactly how to do it.

At Impaxs Marketing, we’ve done this with our show “Founder Talk”, produced here in the Chicago suburbs and turned it into well over six figures in new business (In the last 12 months alone). Here’s a breakdown of how you can build your own system.

Ready to build your own in-house marketing engine? Explore our services.

Step 1: Nail the Professional Look, Feel, and Sound

First impressions set the tone. If your podcast video looks like a Zoom call or feels choppy, potential clients might question your credibility before hearing your message.

A polished setup signals:

Expertise and authority
Seriousness about quality
Intentional storytelling

Start lean, if necessary, smartphone or 4k camera and a budget friendly mic are fine, and then continuously improve production as you grow.

Step 2: Choose the Right Equipment

The gear you choose depends on whether you're recording virtually or in person.

Virtual Setup

You can’t control your guest’s setup, but making your side look and sound top-tier still matters.

Camera: Use a quality 4K webcam—or upgrade to a Sony FX30 for cinematic results.
Microphones:

- Budget: Yeti USB mic
- Mid-tier: Rode Podcaster XLR mic
- Pro: Shure SM7B

Software: Record with Riverside.FM, it captures high-quality video and audio locally, regardless of connection issues.

In-Person Setup

You have control, so invest in gear that elevates the entire experience.

Camera: Sony FX30 (Sony Sonnar T FE 55mm f/1.8 ZA Lens is what we use currently)
Microphone: Shure SM7B (With MOTU M6 audio interface)
Lighting: LED lights and softbox with dim/color adjustment
Backdrop: Add subtle decor or branding for a polished visual

Step 4: Turn Your Podcast into a Client-Generating Machine

A great podcast should feel premium from start to finish, even for your guests.

Define your theme: Keep it clear and aligned with your target audience.
Invite potential clients: Build relationships naturally through meaningful interviews.
Deliver a standout experience:

- Ask guests for their favorite drinks and have it ready.
- Gift them swag, a handwritten note, or even a mic they can keep.

Share content back: Send them highlight trailers, which they share and their networks see your brand.

This builds trust, credibility, and inbound opportunities—all without a hard pitch.

Step 5: Play the Long Game

Great podcasts aren’t built overnight.

Commit to a publishing rhythm (Once a week is great but bi-weekly works too)
Gradually improve quality and strategy.
Over time, your show becomes more than content…it’s a platform for credibility, growth, and client connections.

Comparison: DIY vs. Professional Setup vs. Impaxs System

Approach	Setup Quality	Strategy	Repurposing	Guest Experience	Business Impact
Do it yourself	Basic (Smartphone/Mic)	None	Rarely	Minimal	Small reach
Professional Setup	High (Camera + Mic)	Limited	Possible	Standard	Great production value
Impaxs System	Premium Studio Setup	Custom	Ongoing	Exceptional Experience	Client-Generating Machine

Final Thoughts

For B2B companies, video podcasting isn’t just marketing…it’s a content engine, trust builder, and client generator.

Endless content for social media
Stronger brand authority
Authentic client engagement

That’s how Founder Talk built six figures of new business in less than 12 months and how your podcast can do the same.

Ready to build your studio and marketing engine? Discover our services.

FAQ

What’s the starting cost for a video podcast setup?

You can begin under $500 (with basic gear) and scale to $5,000–$15,000+ for a full studio.

What platform should I use for virtual recording?

We recommend Riverside.FM for professional-grade audio and video capture.

How does a podcast turn into clients?

It builds authority, fosters real guest relationships, and flows into social content—creating inbound interest organically.

Should I record in-person or virtual?

Both work, virtual is convenient, in-person builds stronger connections. A hybrid approach often works best.