Sneaky Video Hooks That Stop The Scroll!

There's a sneaky lil tactic that the top video creators use to HOOK you into a video and steal your attention...

And you don't even know it's happening 🤯
But I’m gonna expose it right now and show you exactly how to do it! 😎

Why is this so important to know how to do?

Because 80-90% of a video's overall performance is highly dependent on your ability to capture your audiences attention in the first few seconds (Before they swipe to the next piece of content)

Your first few seconds can literally make or break your video!!

Now you’ve heard that you need a “Hook” in your videos in order to effectively grab attention (Duh) but most aren’t teaching you the psychology behind it AND also giving you real life examples of how to do it!

Well I am, so here we go!

So the fundamental human psychology behind a great “Hook” is something we call the "Curiosity Gap."

It's the space between the information you've revealed and what you're holding back. You give your audience a taste of something intriguing, but they know there's more to come. That's the gap that keeps them curious and hungry for more. (By the way, I didn’t invent this, it’s a legit term in marketing..shout out to Marcus Sheridan for first bringing this concept to my attention!)

You've seen the curiosity gap play out everywhere: in headlines, books, TV shows, movies, and, of course, in social media videos. It's the art of making your audience think, "I need to know what's in that gap!" And guess what? We've also been using it in this email since the very beginning. 🤯

So, what do some of these “Hooks” and curiosity gaps look like? Well, here are 11 examples of ones I’ve used, and my clients have used over the last few years, and they’ve performed VERY well! Steal away!

1.) The Secret: I used it in THIS video and copy :) Go back and look 😎

2.) Problem/Solution: If you’ve been struggling to (Desired result) this is exactly what to do about it

3.) The Proposition: (Option 1) or (Option 2) Which one should you be focused on if you want to (Desired result)

4.) Personal Journey Story: In (Date) I was (Low point/pain). In (Future date) I’m (High point/desired state)

5.) Debunk a Myth: You don’t need to (Myth) to get (Desired result)

6.) Why Not?: Here’s why your (Action/pain point) isn’t converting into (Desired result)

7.) Customer Success Story: Here’s how you go from (Low point/pain) to (High point/desired state) in (Period of time)

8.) Here's How You.. Without: Here’s how you get (Desired result) without having to (Headache/pain)

9.) Show, Don't Tell: Here’s the behind the scenes of (Insert something that your customer struggles with and show them how it’s done) (Voice over while showing them works very well here!)

10.) Bold Opinion: (Take a common problem in your industry) and (Disagree with the typical approach/offer a unique POV/new solution)

11.) Edutainment Skit Video: Dive into a skit that combines humor, education, and entertainment (Ton of ways to do this one!)

And remember, a hook is only the beginning. Be sure to watch this video because I also share tips on how to maintain your audience's interest throughout your video because retention is EXTREMELY important too!

We also cover how to measure the success of your hooks and even using AI-powered help to create curiosity-gap, and next level hooks!