The Ultimate LinkedIn Strategy

LinkedIn has quietly become the most powerful social media platform for businesses.

The organic reach is through the roof, the clients are there, the talent is there, and it’s the largest business community on planet earth!

However, most companies are still struggling with how to get results there. Which is why I created the Ultimate LinkedIn Strategy that you’ve never seen before. Whether you’re new to the platform, or you’ve been on LinkedIn for years and want to take things to the next level, this strategy is for you!

In order to win on LinkedIn, you have to start viewing it as not just as a social media platform, but as an ongoing, engaging conference for business professionals.

By drawing a parallel between LinkedIn and a live event, we can simplify the platform and develop effective strategies for building your business.

I call this the 4 C’s of LinkedIn….

1. Your CONTENT is your keynote speech

Creating compelling content is akin to delivering a keynote speech on the LinkedIn stage. So what content works well on LinkedIn? Vertical videos (Yes vertical), picture posts with captivating stories, text posts, polls, and carousels. In addition, you need to make sure you have well-crafted copy that hooks the audience and complements your videos.

2. Your COMMENTS are the public conversations you have

Engaging with the LinkedIn community through comments is comparable to participating in conversations at a live event. Now of course, the significance of commenting on your own content to encourage engagement, generate leads, and gather insights for future content creation is important.

But you also must be commenting on other people's content, both from regular content creators and potential customers, to expand your reach and establish meaningful connections.

3. CONNECTING and MESSAGING are the private conversations

LinkedIn offers the opportunity to connect and message individuals, fostering private and intimate conversations similar to those at an in-person event. We use the "Core Four" strategy to turn LinkedIn connections into real conversions.

This involves 1.) Identifying ideal clients 2.) Engaging with their content 3.) Sending personalized connection requests and 4.) Initiating conversations through video or audio messages, or traditional text (Although video DMs work best). The emphasis is on building relationships rather than spamming prospects with sales pitches.

4. A COMPELLING Profile is like your modern-day business card

Your LinkedIn profile serves as a modern-day business card, providing prospects with a snapshot of your professional identity. We offer three key tips for optimizing your profile: clarify your expertise, clearly define your target audience, and highlight your unique value proposition.

And make sure you’ve got client testimonials and recommendations! This is the PROOF! By effectively communicating who you are, whom you serve, and why you stand out, you can transform your profile into a magnet for potential clients.

Remember, it's not just about posting content, but also engaging in meaningful conversations, connecting with the right people, and presenting a compelling profile.

Embrace this LinkedIn strategy, and unlock the power of this thriving platform for your business.

Check out our YouTube channel now for the complete, in depth video on all of this and more! 😊