The Ultimate Video Content Strategy

Looking for a proven video content strategy that you can implement TODAY? You just found it!

In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels.

🎯 Step 1: Define Your Purpose and Goals

Contrary to popular belief, the goal of your video content is NOT to bring “Awareness” to your company. It’s not to “Schedule more calls”. It goes so much deeper than that. If you’re not sure what I’m talking about right now then I would say watching this video is not an option…it’s a MUST

🎯 Step 2: Dive into Audience/Customer Insights

When you hear this chances are you’ll nod your head and say, “Yeah I know Alex, I need to know my customer.” You’d agree this makes sense. But yet you’re not talking to customers about WHY they buy from you. HOW they buy. You’re not talking to prospects and getting curious around what their buyer journey was like by the time they got to you. This is not fancy marketing lingo that sounds good, this can make or break a video content strategy!

🎯 Step 3: Establish Pillar Content and Channels

Simply put: What are you going to talk about and where will you talk about it? And if you want to become a top brand in your industry, pillar content is your secret weapon. Align it with your expertise and what your audience needs. Once you get that down, you’ve gotta make sure you’re building on the RIGHT channels, both on and off social media. Owned and rented land.

🎯 Step 4: Align Your Home Bases

Now, it's time to guide your audience to action. Your home bases (website, social media profiles, content channels) need to be optimized for conversion. Show, don't tell! Share social proof, testimonials, and clear messaging that encourages them to engage, inquire, and ultimately, choose you.

🎯 Step 5: Create a Seamless Content Process, System, and Workflow

Consistency is king, and a solid content process is how you do it. We're pulling back the curtain on what goes on behind the scenes to ensure your content production and distribution is streamlined and efficient. Having a process where raw video comes on one side, and ready to post video content comes out the other side (With as little involvement from you as possible), that’s the game! :)