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Who We’re Not a Fit For: Is Impaxs the Right Partner for You?

July 2025, by Alex S

1. Companies where the CEO or founder refuses to be visible

We don’t expect you to do all the content—but if you’re not willing to get on camera occasionally, share insights, or lead from the front, our strategy won’t work. Your content performs best when it reflects your expertise and leadership.

2. B2C businesses

Our systems are built for B2B. If you’re selling directly to consumers, we’re not your people. Our strategies are tailored to high-ticket, relationship-driven B2B sales.

3. Businesses that want to outsource everything

If you’re looking for a traditional marketing agency to “just handle it,” we’re not your answer. We help you build your own in-house content team—powered by strategy, AI, and talent. Not a set-it-and-forget-it model.

4. Teams without a content lead (and no plan to hire one)

If you don’t have someone internally who owns content—or you’re unwilling to build that role—execution will fall apart. We work best when there’s a dedicated content manager or marketing lead we can coach and collaborate with.

5. People who are difficult to work with

If you hate creativity, don’t want to collaborate, or just want to check a marketing box, we’re not for you. We like to have fun, push boundaries, and build something great together. We bring energy—so we expect you to bring it too.

Still Not Sure?

If any of the above hits home (in a good way), let’s talk.

If not—we’ll gladly point you toward a better-fit partner.

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