You ever wonder why certain social media videos reel you in and have you glued to the screen 👀

And other ones have you wanting to scroll to the next video less than 3 seconds in...

You may think it’s random but I assure you that it’s not.

There are proven frameworks and tactics that great creators use to hook you in, retain you, and inspire you to take action.

And once you know how to do that…your marketing and business will never be the same 🤑

I get into all of this and more in today's video, but here’s the rundown!

The Framework

To create videos that truly captivate your audience over and over again, you’ll need a straightforward yet highly effective framework known as the G.E.M.S. framework. This framework is designed to guide you through the process of making sure that your video hook, retain, and inspire action from your audience. And here's the best part – the GEMS framework is not a fleeting trend; it's a timeless approach that will serve you well now and in the future. Here it is:

G - Get Clear on Your Audience and Message

Before you even think about hitting that record button, take a step back and ask yourself: Who are you creating this video for? Why should they care? What's in it for them? These fundamental questions are often overlooked but are the building blocks of effective video content.

E - Engage Your Audience with a Strong Hook & Earn Their Attention

Think of your hook as the bait that lures in your viewers. In a world where social media feeds are overflowing with content, you need to earn every second of your audience's attention. To do that, pique their curiosity right from the start (Curiosity gap). Share a compelling story, a unique/bold perspective, or a knowledge gap that keeps them wondering, "What's next?" Curiosity is your ally here.

M - Map Out Your Key Points to Retain Your Audience

Once you've reeled in your audience with a captivating hook, it's important we retain them. And to do that you need to map out your key points. Don't leave this to chance; plan your content strategically. What are the essential messages you want to convey? What are the key takeaways for your audience? How will you keep them engaged throughout the entire video? By mapping out these key points, you ensure that your video remains focused and delivers value without wandering off course.

S - Sum Up Your Message and Inspire Action

Lastly, you’re going to sum up your message and inspire action. As your video draws to a close, you don't want to leave your audience hanging. Deliver on the promises made in your hook and throughout the video. Summarize your message, reiterate its importance, and most importantly, inspire action. Whether it's a call to visit your website, subscribe, or share the video, make it clear and easy for your viewers to take that next step. (Note: You do NOT need a direct CTA with every video)

1. Keep It Fresh and Unique

While you may revisit similar topics, ensure your delivery is fresh and unique. Experiment with different video styles, locations, and perspectives to maintain audience interest. Consistent with the message, novel with the delivery.

2. Harness the Power of Editing

Editing is essential, but remember, high production quality doesn't guarantee high performance. Focus on storytelling and message delivery. Editing should enhance your content, not overshadow it.

3. Front-Load Creativity

In longer videos, front-load your creativity. The first few seconds are crucial for capturing your audience's attention. If you engage them early, they're more likely to stay engaged.