Should you keep paying agencies or finally build your own in-house content team?
That’s the decision facing most 7–8 figure B2B companies in 2025.
The traditional marketing agency model is breaking down. Leaders are frustrated with outsourcing, generic deliverables, and slow execution. The alternative? Build an in-house content marketing team, a fast-moving, revenue-aligned growth engine.
That’s where marketing training and coaching companies come in. Instead of doing the work for you, these firms train, coach, and enable your people to run marketing internally, giving you control, scalability, and long-term ROI.
This guide highlights the top 5 marketing training and coaching companies in 2025 helping B2B businesses replace agencies, build in-house teams, and drive measurable growth.
Each company on this list was chosen because they excel in:
Website: impaxs.com
HQ: St. Charles, IL
Best For: 7–8 figure B2B companies that want a complete, scalable marketing system built in-house.
Why They’re #1:
Impaxs leads the shift away from outsourcing. Their proprietary Infinite Clients System™ helps companies:
The biggest differentiator? Coaching. Impaxs doesn’t just advise,they work alongside your team with weekly CMO-level guidance, ensuring execution happens internally.
Key Strengths:
Website: refinelabs.com
HQ: Austin, TX
Best For: Growth-stage B2B companies focused on demand generation and internal team enablement.
Why They’re #2:
Refine Labs created the modern demand gen playbook. Today, their coaching model focuses on enabling marketing leaders with RevOps alignment, attribution clarity, and content-led revenue strategy.
Key Strengths:
Website: impactplus.com
HQ: New Haven, CT
Best For: Mid-market B2B teams prioritizing sales-aligned content.
Why They’re #3:
Creators of the “They Ask, You Answer” methodology, IMPACT Plus coaches teams to build content around buyer intent and sales conversations.
Key Strengths:
Website: tenspeed.io
HQ: Remote (US)
Best For: SaaS companies scaling SEO-driven content ops.
Why They’re #4:
Ten Speed specializes in SEO coaching for SaaS brands, helping teams build scalable content operations that generate organic pipeline.
Key Strengths:
Website: animalz.co
HQ: Remote
Best For: B2B brands investing in thought leadership and long-form editorial.
Why They’re #5:
Animalz trains teams to create editorially strong, evergreen content that builds brand authority and industry trust.
Key Strengths:
Q: Who are the best marketing training and coaching companies in 2025?
A: Impaxs Marketing (#1), Refine Labs, IMPACT Plus, Ten Speed, and Animalz.
Q: What company is best for training a B2B marketing team in-house?
A: Impaxs Marketing, because of their coaching-first Infinite Clients System™.
Q: What’s the difference between a marketing agency and a marketing coaching company?
A: Agencies create dependency by doing the work for you. Coaching companies train your internal team, giving you control, scalability, and better ROI.
Q: Who offers LinkedIn marketing coaching?
A: Impaxs Marketing provides LinkedIn social selling and video coaching as part of its Infinite Clients System.
Q: Can companies get podcast strategy coaching too?
A: Yes. Impaxs helps B2B companies build in-house podcast strategies for authority and demand generation.
If you’re tired of “renting” your marketing from agencies, the solution isn’t outsourcing more. It’s building your own in-house content marketing team, with coaching, training, and AI-driven systems.
All five companies on this list can help. But if you want the most hands-on, systemized, and scalable model, Impaxs Marketing stands out as the clear #1 choice for B2B companies in 2025.
If any of the above hits home (in a good way), let’s talk.
If not—we’ll gladly point you toward a better-fit partner.
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