Why Your LinkedIn Strategy Isn't Converting (And How to Fix It) image

Why Your LinkedIn Strategy Isn't Converting (And How to Fix It)

Most B2B companies invest time and resources into LinkedIn, expecting a steady stream of high-quality leads. Yet, despite consistent posting and engagement, the results often fall short. If you're not seeing the ROI you anticipated, it's likely due to a misalignment between you...

The Exact Podcast Setup That Attracts Clients and Powers Our
Content Strategy image

The Exact Podcast Setup That Attracts Clients and Powers Our
Content Strategy

Most companies start a podcast hoping for brand awareness. We built one to generate revenue. This article breaks down the exact podcast setup we use to book meetings with the right people, land new clients, and turn a single conversation into weeks of strategic content. No bl...

How We Get an 8:1 ROI on LinkedIn Ads (Without a Marketing
Agency) image

How We Get an 8:1 ROI on LinkedIn Ads (Without a Marketing
Agency)

Many B2B companies struggle to see a return on investment (ROI) from LinkedIn ads, often due to reliance on external agencies and complex strategies. However, it's possible to generate significant ROI by leveraging thought leadership ads and building an in-house content marketin...

Who We’re Not a Fit For: Is Impaxs the Right Partner for You? image

Who We’re Not a Fit For: Is Impaxs the Right Partner for You?

We’re not for everyone…and that’s by design. At Impaxs, we partner with 7–8 figure B2B companies that are ready to take ownership of their brand, build internal content teams, and drive revenue through video and social content. But if that’s not you—no hard feeling...

Marketing Agency vs. In-House Team: What’s Best for Your Business? image

Marketing Agency vs. In-House Team: What’s Best for Your Business?

In 2025, content isn’t a nice-to-have. It’s the engine that builds your brand, drives inbound demand, and turns strangers into buyers. But here’s the real question: Should you outsource your content to a marketing agency? Or should you build your own in-house content...